Proposal for the Darryl Worley Foundation

Introducing Igniter Digital, your dynamic and results-driven marketing partner for all your digital marketing needs! We’re absolutely thrilled to present this proposal, where we’ll give you a comprehensive look at our agency’s expertise, our unique approach, and the tremendous value we can bring to the Darryl Worley Foundation.

Case Study

Ryan Reed Racing & The American Diabetes Association

Extensive social media and event activation marketing campaign resulting in a major sponsorship agreement with Eli Lilly Company and our client.

Ryan Reed was poised to become one of the nation’s top race car drivers when he received a life-altering diagnosis of type 1 diabetes. The medical community initially delivered the devastating news that he might never race again. In response to this adversity, Ryan transformed into a passionate advocate for diabetes awareness and took the initiative to establish the charitable foundation, “Ryan’s Mission.”

With unwavering dedication and the support of his healthcare team, Ryan successfully lobbied NASCAR to revise their regulations, enabling drivers with diabetes to compete once more in the sport. Our team played a pivotal role in crafting the initial marketing campaign for this groundbreaking program. Working collaboratively with Ryan and his entire business development team, we created a comprehensive set of campaign assets that ultimately led to a significant partnership with two esteemed organizations: the American Diabetes Association and Lilly Diabetes. This partnership secured Ryan’s position with Roush Fenway Racing in the #16 Ford Mustang for an impressive five seasons.

This remarkable collaboration with the American Diabetes Association and Lilly Diabetes, under the banner of “Drive to Stop Diabetes,” utilized Ryan’s inspiring story as its driving force. The campaign extended its reach beyond the racetrack, encompassing awareness and educational initiatives at select NASCAR Nationwide & Xfinity Series races, as well as a multitude of health and wellness programs conducted off the track, spreading their message of hope and empowerment throughout the nation.

Video Reels

Play Video
Play Video

Meet the Team

James Taylor

James founded Igniter Digital in 2009 with one primary goal in mind – be the best he can be for his clients. Thirteen years later, Igniter Digital has become a prominent player in the digital marketing and technology industry. With a deep passion for innovation and unwavering dedication to that same goal, Igniter Digital has emerged to the forefront of the digital landscape.

Austin Rich

Austin is a documentary filmmaker and photographer. He’s been working as a director and freelance videographer for the last 5 years in West Tennessee. Austin has been a part of productions filmed all over the world. He has directed 2 documentary films. He has been a part of filming for documentaries, podcasts, marketing videos, social media content, music videos, new business launches, church services, online courses and much more. Austin has worked with small businesses, Fortune 500 companies, and non-profit organizations.

Will Brown

Will founded Two Step Social based in Charlotte, North Carolina, and has helped hundreds of brands with their social media accounts.

Will received his Bachelor of Arts in Mathematical Economic Analysis and his Master of Statistics from Rice University.

Scroll to Top