Ryan Reed was well on his way to be one of the top race car drives in the country when he was diagnosed with type 1 diabetes and doctors said he would be unable to race again. As a result, Ryan became a diabetes advocate, and established the foundation Ryan’s Mission. With the help of his medical team he was able to get NASCAR to change the rules for drivers with diabetes, that would allow him to race again in NASCAR.
Ryan Reed & American Diabetes Association
Extensive social media and event activation marketing campaign resulting in a major sponsorship agreement with Eli Lilly Company and our client.
